Seeing the Genesis G90 Wingback Concept in person at the 2026 New York Auto Show makes one thing clear: Genesis is done playing nice, and they're ready to push the envelope. Genesis unveiled the Wingback Concept back in December, 2025, and we thought that'd be the last we'd see of it. Fortunately, we were wrong.
It still carries the DNA of the flagship Genesis G90 luxury sedan, but the proportions of an estate car, and surprising performance potential. Finished in a deep green shade, the example on display had a presence that photos can't do justice to – beautiful doesn't even describe half of it.
A Genesis G90 Station Wagon
Adam Lynton/Autoblog
Adam Lynton/Autoblog
Adam Lynton/Autoblog
The standard G90 already competes with heavyweights like the BMW 7 Series and Mercedes-Benz S-Class, but the Wingback takes a different route. Despite its body style making you believe it's the length of a yacht, it's slightly shorter than its sedan counterpart, coming in at 5.1 metres. That makes it just 4 millimeters shorter than the BMW M5 Touring.
In person, you get to appreciate how low and wide the Wingback sits with its flared fenders that house 22-inch wheels. The entire front end is reworked, sporting a much more assertive aesthetic with a smaller, yet deeper Crest Grille, larger air intakes, and some gloss black aero pieces. Of course, at the back is where the real magic is. The sedan’s boot is replaced by a full tailgate and a steeply raked rear window, framed by a twin-spoiler setup. It sounds tacky on paper, but somehow it works. Even the vertically stacked quad exhaust tips feel surprisingly well integrated with the gnarly diffuser.
Magma Performance DNA
Adam Lynton/Autoblog
Adam Lynton/Autoblog
Adam Lynton/Autoblog
Genesis hasn’t confirmed exact performance figures, but the Wingback sits under the brand’s growing Magma performance umbrella, alongside the Genesis GV60 Magma. But we can make an educated guess. The current G90’s twin-turbo V6 options produce up to 409 hp, but a Magma-badged model would likely need more to match its intent. With reports of a 600-hp V8-powered GV70 Magma on the way, it’s not unrealistic to imagine the Wingback eventually adopting a similar setup.
Of course, it'll also come equipped with a long list of expected performance hardware like mighty brakes, stiffer suspension, and, of course, a reimagined interior. Thus far, Genesis has confirmed the cabin will keep its luxury-first approach, but benefit from quilted suede-like materials with green contrast stitching and Magma-specific detailing.
A Niche Idea That Makes Sense
Adam Lynton/Autoblog
Adam Lynton/Autoblog
Adam Lynton/Autoblog
Although the current market prefers SUVs over everything else, there is still a demand for station wagons in the US, even luxurious, performance wagons like the G90 Wingback. It's especially clear when you consider the cult-like following estates like the Audi RS6 have. Seeing one in person just reaffirmed what we were expecting: The G90 Wingback Concept is drop-dead gorgeous, and Genesis isn't holding back. The performance estate segment may have a new Korean entrant on the way, and the underdog may give European carmakers something to worry about.
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