Volvo has just reported its annual sales for 2025 in the United States. It was a mixed bag for the Swedish brand last year, with overall sales declining by 2.9% to 121,607 vehicles. Electrified vehicle sales were down significantly, yet EVs alone increased. However, the vehicle with perhaps the most impressive achievement of the year is the XC90 three-row crossover. Despite the second-generation model having been in production for over a decade, the XC90 achieved the nameplate’s best annual sales in this country ever—going all the way back to the original model’s arrival in 2002. It's the kind of late-career sales surge we've seen with Dodge's Durango, too.
Aging XC90 Platform Proves Resilient
Volvo
Volvo sold 40,217 XC90s in 2025, a 2% year-over-year increase. It’s the first time the XC90 managed sales of over 40,000 units in a year, surpassing the previous best figure of 39,920 sales in 2023.
The second-generation XC90 originally launched in 2015, but two facelifts have kept it fresh. The most recent one, for the 2025 model year, introduced a redesigned front fascia, along with upgraded interior materials, enhanced sound-deadening materials, and a new 11.2-inch touchscreen interface. While some may have scoffed at Volvo’s decision to keep the second-gen XC90 around for so long, the strategy has clearly worked, given the record sales last year.
After the XC90, Volvo sold 41,105 XC60s, a healthier 6% increase. The EX90 registered sales of 3,913 units, a massive 356% increase, while the small EX30 found 5,409 homes, up by 2,154%. A new entry-level, single-motor EX30 at the bottom of the range no double boosted sales, as did the rugged Cross Country introduced for 2026.
Related: Volvo’s Secret to Success: Four Million Cars Built on One Game-Changing Platform
Other Volvo Models A Mystery
Volvo didn’t report sales statistics for the EX40, XC40, or V60 Cross Country. However, a quick calculation indicates that these three models combined for sales of 30,963 units. We wouldn’t be surprised if the V60 Cross Country was the slowest-selling of the lot, as wagon sales continue their unfortunate decline. Soon, Volvo won’t have a wagon on sale at all, as the V60 Cross Country will go out of production in April 2026.
The V60, V90, and V90 Cross Country are all gone already, leaving the V60 Cross Country as the brand’s final longroof model in this market. The reason, as expected, is to focus on more popular SUVs—it’s the same story we’ve heard from multiple automakers over the last couple of years, with many others abandoning the wagon and sedan segments.
Final Thoughts
The XC90’s success last year is a classic case of “if it ain’t broke, don’t fix it”. For Volvo, there are undoubtedly cost savings in regularly updating the XC90, rather than engineering an all-new model from the ground up. Dodge has experienced much the same success story with the Durango, which managed its best annual sales in 20 years in 2025, despite the current generation of the Durango going on sale way back in 2010. These SUVs have defied the typical life cycle of an individual model, but both are outliers.
Elsewhere in its range, Volvo said that decreasing sales of electrified models was due to the federal tax credit falling away. Navigating this challenge will be high on Volvo’s agenda for the rest of the year.
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