Rolls-Royce has revealed one of its most unusual and personal bespoke projects to date. The “Spectre Bailey” is a one-off commission dedicated to a Labrador–Golden Retriever mix named Bailey, a cherished family companion of a long-time client couple in the United States.
The car was developed through the marque’s Private Office in New York, which specializes in handling the most exclusive bespoke projects for the brand’s wealthiest customers.
Exterior Design Inspired by Bailey
The all-electric Spectre serves as the foundation for the project. As Rolls-Royce’s first EV, the Spectre has already become a popular canvas for personalization, with many customers seeking unique finishes and stories behind their vehicles. This latest commission demonstrates the lengths to which the automaker will go to honor the personal lives of its buyers, echoing the same spirit that makes models like the 2017 Rolls-Royce Dawn for sale on the used market still relevant to those who value timeless, highly individualized luxury.
On the outside, Spectre Bailey features a two-tone paint finish that combines Crystal Fusion with a bespoke color named Beautiful Bailey, inspired by the dog’s fur. The dividing coachline carries a hand-painted paw print in rose gold, mirrored by the finish on the Spirit of Ecstasy hood ornament. The design team carefully matched tones to Bailey’s coat, creating a finish that is both subtle and deeply symbolic. The attention to detail is consistent with other recent examples of Rolls-Royce tailoring, including special offers like the 2025 Cullinan lease deal now being promoted by U.S. dealers for customers seeking exclusivity in their luxury SUV.
Bespoke Craftsmanship Inside
The interior is equally elaborate. Leather is finished in Moccasin and Crème Light, accented with Dark Spice and Casden Tan to reflect Bailey’s coloring. The rear waterfall section between the seats features a marquetry portrait of the dog, constructed from more than 180 separate veneer pieces and 22 natural shades of wood.
Artisans even incorporated four wood species new to Rolls-Royce’s palette to depict Bailey’s tongue, a process that took more than four months to complete. Other details include marquetry paw prints on the dashboard and engraved rose-gold treadplates at the door sills, ensuring the theme runs through every surface.
Performance and Positioning
Technically, the Spectre Bailey is unchanged from the production model. That means dual electric motors, all-wheel drive, and a range of about 264 to 321 miles depending on specification. While Rolls-Royce does not disclose pricing for one-off commissions, a standard Spectre already starts around $400,000 in the United States before personalization.
Customers considering the model today might find themselves weighing options such as the September lease deal on the 2025 Rolls-Royce Spectre, which illustrates the kind of exclusivity and cost commitment that comes with the brand’s first EV coupe.
Why This Commission Matters
The unveiling took place during Monterey Car Week 2025, one of the world’s most prestigious luxury car gatherings. Rolls-Royce executives described the car as a joyful expression of devotion, noting that bespoke commissions are as much about emotional storytelling as they are about engineering. For the client couple, the car ensures that Bailey will remain part of their lives for decades to come, a rolling memorial executed in the most luxurious way possible.
The Spectre Bailey reinforces Rolls-Royce’s position that personalization is the ultimate differentiator in the ultra-luxury market. From classic convertibles like the Dawn to today’s Cullinan and Spectre, the brand continues to show that exclusivity is not only about rarity but also about embedding personal meaning into every detail.
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