Customization
There is a growing number of car enthusiasts who are delving into aftermarket customizations. Customization is a reflection of one's personality, but is also a very time-consuming and tedious activity with a lot of time spent sourcing the right parts from all places.
Ford has taken notice of this, especially within its own community; according to them, over half of the brand's customers are customizing their cars in various ways. To help the community, Ford is investing heavily in boosting that aspect of its business.
Ford
Make It Yours
The brand is announcing that it is spending more to boost and scale up its factory-made aftermarket parts and accessories. This is where Ford Customization comes in; this is the department that is responsible for catering to those special needs through a combined effort from Ford Racing Parts, Ford Accessories, and Ford Custom Garage.
According to the brand, most Ford genuine accessories are built and developed alongside the models they are offered for, meaning that after someone purchases a brand-new Ford, there are already a number of accessories available for the car. Ford Racing Parts takes care of those owners who want to get the most performance from their vehicles. This department has a plethora of performance-enhancing upgrades like superchargers, calibration upgrades, and suspension kits. All of these parts have also undergone the same R&D and reliability testing as the vehicles they were made for.
Ford
The Custom Garage
Ford's Custom Garage is the latest upgrade program by Ford, which allows customers to access complete limited-edition vehicle upgrade packages through an authorized dealership. Even better, Custom Garage gives owners the opportunity to purchase pre-engineered turnkey performance upgrades that are covered by the brand's 3-year/36,000-mile factory warranty, addressing a key pain point: the usual voided warranty issue after replacing factory parts with third-party performance goodies.
A number of packages already exist for some models, like the Ford Mustang FP800S, which offers Mustang GT owners a Whipple Supercharger pushing power to a massive 810 hp, all compatible with the current manual transmission. If you're into trucks, you can opt for the F-150 FP700S, a 700 hp supercharged F-150, or the Maverick SV300T, which gets a Mustang-derived turbocharger giving it over 300 hp.
Ford
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