Stellantis reported its financials for 2025 this week, and the results made for grim reading, with the company reporting a $26.3-billion net loss. In the same report, Stellantis quietly confirmed sales of the Maserati brand for last year, and things didn’t go well for the Italian marque either. Even for a niche brand, Maserati’s global sales of 7,900 units were a disappointment. This is a 30% decline over 2024 and paints a bleak picture of the brand’s future. More worryingly, Stellantis CEO Antonio Filosa initially deflected questions about whether the underperforming brand will be sold, amid persistent rumors this could happen.
Lowest Maserati Sales Since 2012
Maserati
The 7,900 vehicles sold by Maserati in 2025 are a notable decline from the 11,300 cars it sold in 2024. In 2017, Maserati sold over 51,000 vehicles, but it has never been able to match those numbers again. 2025’s sales also marks the lowest sales total for the Italian marque since 2012, when it sold 6,288 vehicles.
A comparison with rival brands only highlights Maserati’s predicament. Ferrari sold 13,640 cars last year, just 112 units behind its 2024 performance. Lamborghini has gone from strength to strength, setting a new record with 10,747 vehicles sold last year.
While the GranTurismo has all the grace and glamor expected of a Maserati, the brand could do with a more competitive SUV. The Grecale is fun to drive, but it’s extremely expensive next to other compact crossovers, including the Porsche Macan. The MCPura is stunning and exhilarating, but will never be a volume seller the way a strong SUV could. This leaves Maserati without a single model to get its sales back on track.
Related: I Drove The 2026 Maserati MCPura, Here’s My Honest Review
Stellantis CEO Hints at Uncertain Maserati Future
Maserati
Rumors of Maserati being up for sale continue, and Stellantis CEO Antonio Filosa did nothing to change that at the company’s corporate earnings announcement this week. Asked whether the sale of Maserati was happening, he didn’t answer the question directly.
"The overall organizational strategy for Stellantis, starting from H2 of 2025, has been to increase the level of regionalization, since we strongly believe we are a strong global company with even stronger regional roots," said Filosa according to CarBuzz. The comments suggest Maserati will be placing more emphasis on regional operations, which will align it with other Stellantis brands. Asked more pointedly about Maserati’s standing within the Stellantis group, Filosa said: “For details on Maserati, as on all the brand portfolios, I will invite you to attend our investor day on May 21.”
While Filosa avoided answering the question directly, a Maserati spokesperson later confirmed that “Maserati is not for sale and remains the only luxury brand within the Stellantis portfolio.”
One has to wonder why Filosa wasn’t more forthcoming when the topic was originally broached in the earnings call, but Maserati’s long-term future should become clearer at Stellantis’ investor day in May. For now, one of the industry’s most evocative brands faces an uncertain period, but there isn’t a gearhead around who doesn’t want to see Maserati’s fortunes turn around.
Related: Maserati And Alfa Romeo Planning A Comeback: But Is The Revival Plan Too Late?
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