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Ferrari Is Letting Customers Get Wild With Its V12 Supercar

The Ferrari 12Cilindri was revealed nearly two years ago as the replacement for the 812 Superfast, and that means buyers of Maranello's only remaining V12 product have had plenty of time to let their imaginations run wild. Ferrari still won't let you paint its cars pink, but purple with white accents? That is now acceptable. As part of the Tailor Made program — like Porsche's Sonderwunsch or Bentley's Mulliner BespokeFerrari has just revealed a car that it describes as "the celebration of the pinnacle of craftsmanship." The unique 12Cilindri (best seen in a video embedded lower in this article) was designed and built over these last two years with input from artists in Asia, Ferrari's Styling Centre in Europe, and American design, culture, and tech publication Cool Hunting, and as always with a one-off, the special paint and upholstery were not selected at random. But at first glance, something this wild could be mistaken for an aftermarket creation, perhaps a Mansory build, and it seems that Ferrari may be loosening the reins on its customers' creativity.

12Cilindri Gets Flip Paint and 3D Fabric

Ferrari

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This V12-powered grand tourer features a new Yoonseul paint scheme, an iridescent finish specially developed for this car and inspired, in part, by Korean traditional Celadon ceramics. That's referenced in the green hue, while the violet tones are meant to call to mind the Korean capital of Seoul and its K-pop, electronic music, and neon lights. Finally, blues take their inspiration from the "sparkling sunlight on the sea, Yoonseul in Korean." Korean artist Dahye Jeong, who specializes in hand-weaving fabrics, worked on the seat, floor, and soft surface fabrics of the 12Cilindri's cabin, with a new 3D fabric being created in her home country for its debut application in a Ferrari. Occupants can see her work in the glass roof, too, where a screen printing of the fabric's latticework pattern appears. Handwoven Mongolian horsehair features in the dashboard, while Hyunhee Kim, another Korean artist, helped craft the cabin's translucent-effect center tunnel, nameplate plaque, and trunk luggage case. Also noteworthy are the translucent key fob, Scuderia Ferrari shields, wheelcaps, wordmark badge, and Prancing Horse. Since when does Ferrari allow its badging to be customized? 2026, it seems.

White Accents? On a Factory Ferrari? Yes

Ferrari

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For the first time on a factory-finished Ferrari, this 12Cilindri wears white brake calipers and white shift paddles, inspired by yet another artist's work, that of TaeHyun Lee, whose "extremely complex" lacquer techniques are famed in Korea. As a finishing touch, GRAYCODE, jiiiiin, an electronic artist duo, rendered the sound of the 12Cilindri's 6.5-liter V12 "into a visual artwork" on the car's hood, which was applied using the same traditional paint but a shade darker, which is another first for a factory Ferrari.

Ferrari Tailor Made 12Cilindri Yoonseul (3:00)

With such diverse collaborations and such intense attention to detail, there's no doubt that this particular 12Cilindri will have vastly exceeded its $464,000 base cost, but there's nothing else like it anywhere in the world. To those of us without eight- or nine-figure bank accounts, it may be just a green, blue, and purple Ferrari with a white interior, but this 12Cilindri is proof that Maranello is letting customers take more risks than ever before. That's good for Ferrari's accountants, but does this freedom remove some of the world's most snobbish automaker's stubborn air of superiority when it comes to what is and isn't allowed, and is that a good thing? Let us know your thoughts in the comments below.



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